Banner signs are an essential part of advertising for businesses. A well-designed banner sign can attract customers and increase brand awareness. However, with the vast range of options available, creating a banner sign that stands out from the crowd can be challenging. To make things easier for you, here are five helpful tips on creating impactful banner signs.

1. Keep It Simple and Easy to Read

The most important aspect of a banner sign is readability. Customers should be able to read the message on the sign from a distance easily. The font size and style should be chosen carefully to ensure that the text is legible. A simple, clean design with a bold font is often the most effective way to communicate your message. Using too many colours or designs can make the sign look cluttered and confusingThe background colour should be neutral, and the font colour should be contrasting to make the text stand out.

2. Use High-Quality Images

Images can be a powerful tool in banner sign design. A well-chosen image can capture the attention of potential customers and communicate a message quickly. However, it’s essential to use high-quality, high-resolution images. Poor quality images can make the sign look unprofessional and affect its impact.

When selecting images, choose ones relevant to your message and brand. The image should be clear and easy to understand, even from a distance. Avoid using too many images as this can make the sign look cluttered and confuse the message.

3. Keep the Message Short and Clear

Banner signs are not the place for long, complex messages. The message should be short, clear, and easy to understand. A concise message will grab the attention of potential customers and make it easier for them to remember your brand. The message should be focused on the benefits of your product or service rather than the features. It should answer the question, “What’s in it for me?” for the customer.

4. Consider the Placement of the Sign

The placement of the banner sign is an important consideration. Consider the location of your target audience and choose a location that is visible to them.

The height of the sign is also an essential consideration. A sign that is too high can be challenging to read, while a sign that is too low can be obstructed by other objects. The height should be chosen carefully to ensure that the message is visible from a distance.

5. Choose the Right Material

The material used for the banner sign can affect its durability and effectiveness. This is why it’s best to choose a material that’s suited for the location and climate. Vinyl is a popular choice for outdoor signs as it is durable and weather-resistant.


All in all, creating an impactful banner sign requires careful consideration of the design, message, placement, and material. Keeping the message short and clear, using high-quality images, and choosing the right material are all essential elements of effective banner sign design. By following these tips, businesses can create banner signs that stand out and attract potential customers.

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